ASSESSMENT OF CONSUMERS’ AWARENESS AND WILLINGNESS TO PAY FOR ORGANICALLY PRODUCED FRUITS IN KWARA STATE, NIGERIA

T B Ajibade, A E A Fadipe, H K Ibrahim, E T Ajibade, O Y Ambali

Abstract


This study was carried out to examine consumers’ awareness and willingness to pay for organically produced fruits in Kwara State. Five fruits selected for the study are orange, banana, pineapple, avocado pear and walnut while the sampling frame was individuals in institutions of higher learning in Kwara State. Primary data were collected, using well-structured questionnaire administered to 200 respondents randomly selected in a multi-stage sampling procedure. Analytical tools employed include descriptive statistics, Contingent Valuation Method and Binary logistic regression technique which were modelled for each fruit. The study revealed that up to 77% of the respondents were aware of the health benefits of organic attributes. On the average, up to 44.9% of the respondents were willing to pay 30% premium above cost of conventional fruits which is a clear indication that demand for organic fruits exist in the study area. At 5% significance level, age, awareness of health benefits, safety concerns and bid amount were the variables found to commonly influence willingness to pay for organic attribute in all the five selected fruits. The study concluded that there is considerably high knowledge on the benefits of organically produced fruits in tertiary institutions in Kwara State and also that there is the availability of demand for such products given the amount they were willing to pay. However, there is a dearth in accessibility to organic fruits given that there were no stores dedicated to organic products hence, consumers were unable to ascertain the authenticity of organic products in the study area.

Keywords


Consumers; contingent valuation method; fruits, organic agriculture; willingness to pay

Full Text:

PDF

References


Adekunle, C.P., Akerele, D., Adekunle, A.K. and Amodemaja, T.S. (2016). Consumers’ Willingness to Pay for Organic Leafy Vegetables in Abeokuta Southwest Nigeria: Evidence from Double Bounded Dichotomous Choice Approach. Nigerian Journal of Agriculture, Food and Environment, 12 (1): 17-23.

Adeoye, G.O. (2005). Organic agriculture: a review and possible adoption for food security in Nigeria. Proceedings of the 1st National Conference on Organic Agriculture in Nigeria.

Ajibade, T.B.; Omotesho, K.F., Animashaun, J.O., Opaleke, D.O., and Ajibade, E.T. (2017) Willingness to Pay for Detached Mallow Leaves (Corchorous Olitorius) among Vegetable Consumers in Kwara State, Nigeria. Nigerian Journal of Agriculture, Food and Environment. Volume 13 (2): 68-72.

Alberini, A. and Cooper, J. (2000). Application of contingent valuation method in developing countries. Economic and social development paper. No. 146, FAO, Rome.

Bhavsar, H., Baryeh, K. and Tegegne, F. (2016). Willingness to Pay More for Organic Foods by Tennessee Consumers. Selected Paper prepared for presentation at the Southern Agricultural Economics Association’s 2016 Annual Meeting, San Antonio, Texas, February, 6‐9 2016

Boccaletti, S. and Nardella, M., (2000). Consumer Willingness to Pay for Pesticide-free Fresh Fruit and Vegetables in Italy. International Food Agribususiness Management Review, 3 (3): 297-310

Boxall, P.C., Cash, S.B., Wismer, W.V., Muralidharan, V., and Annett, L.E. (2007). Influence of Health and Environmental Information on Hedonic Evaluation of Organic and Conventional Bread. Journal of food science. 73(4): 50-57.

Dipeolu, A.O., Philip, B.B., Aiyelaagbe, I.O.O., Akinbode, S.O. and Adedokun, T.A., (2009). Consumer awareness and willingness to pay for organic vegetables in S.W. Nigeria. Asian Journal of Food and Agro-Industry, S57-S65,

George, S. (2010). Willingness to pay for locally grown and organically produced fruits and vegetables in dominica (2010). MSc. Thesis in the department of Applied and Economic statistics, Clemson University, South Carolina Pp 874.

Ghorbani, M. and Hamraz, S. (2009). A survey on factors effecting on consumer's potential

willingness to pay for organic products in Iran (A Case Study). Trends Agri. Econ., 2 (1): 10-16

Haas, G. (2006). The Organic Agriculture Approach in Organic Agro Expertise. www.agroexpertise.de

Haghjou M., Hayati, B., Pishbahar, E, Mohammadrezaei, R. and Dashti Gh. (2013). Factors Affecting Consumers’ Potential Willingness to Pay for Organic Food Products in Iran: Case study of Tabriz. J. Agr. Sci. Tech., 15: 191-202

Liu, R.H. (2003). Health benefits of fruit and vegetables are from additive and synergistic combinations of phytochemicals. American Journal of Clinical Nutrition, 78 (3): 517S-520S

National Planning Commission of Federal Government of Nigeria (1995). Food and nutrition policy for Nigeria, pp. 1-6.

National Population Commission (2016). Publication of National Population Commission, Abuja, Nigeria

Obayelu, O. A., Agboyinu, O. M., and Awotide, B. A. (2014). Consumers’ Perception and Willingness to Pay for Organic Leafy Vegetables in Urban Oyo State, Nigeria. European Journal of Nutrition & Food Safety, 4 (2): 127–136.

Ogunlade, I., Oladele, O.I. and Babatunde, A.O. (2009). Farmers’ Attitude to beneficiary funding of Extension Services in Kwara State, Nigeria. Journal of Human Ecology, 26 (3): 215-220.

Owusu, V., and Anifori, M.O. (2013). Consumer Willingness to Pay a Premium for Organic Fruit and Vegetable in Ghana. International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), 16 (1): 67-86

Oyawole, F.P., Akerele D. and Dipeolu A.O. (2016). Factors influencing willingness to pay for organic vegetables among Civil Servants in a developing country. International Journal of Vegetable Science, 22 (2): 121-128.

Scialabba, N. (2000). Factors influencing organic agriculture policies with a focus on developing countries. IFOAM 2000 Scientific Conference, August 28–31, Basel, Switzerland.

Shafie, F.A., and Rennie, D. (2012). Consumer perceptions towards organic food. Procedia - Social and Behavioral Sciences, 49: 360–367.

Temple, N.J. (2000). Antioxidants and disease: more questions than answers. Nutrition Research, 20: 449–459.

Tsakiridou, E., Boutsouki, C., Zotos, Y. and Mattas, K. (2008). Attitudes and behaviour towards organic products: An exploratory study. International Journal of Retail and Distribution Management, 36 (2): 158–175.

Tulchinsky, T.H. (2010). Micronutrient Deficiency Conditions: Global Health Issues. Public Health Reviews, 32 (1): 243-255.

USDA Agricultural Projections to 2018. Office of the Chief Economist, World Agricultural Outlook Board, U.S. Department of Agriculture. Prepared by the Interagency Agricultural Projections Committee. Long-term Projections Report OCE-2009-1, 100 pp.

Valerian, J., Domonko, E., Muita, S. and Shirima, A. (2011). Assessment of the willingness to pay for organic products amongst households in Morogoro Municipal. Sustainable Agriculture in Tanzania.(http://kilimo.org/WordPress/wp-content/uploads/2012/01/Assessment-of-the-Willingness-to-Pay-for-Organic-Products-amongst-in-Morogoro-Households-in-Morogoro-Municipal.pdf).

Willett, W.C. (1995). Diet, nutrition, and avoidable cancer. Environmental Health Perspectives, 103 (8): 165–70.

Wynen, E. (2003). Organic Agriculture in Australia. Levies and Expenditure.

http://orgprints.org/1845/1/RIRDCOrgResearchAustralia2003.pdf

Zhang, F., Huang, C.L., Lin, B.H. and Epperson, J.E. (2008). Modeling fresh organic produce consumption with scanner data: A generalized double hurdle model approach. Agribusiness (24):510-522.


Refbacks

  • There are currently no refbacks.


Copyright (c) 2018 Journal of Organic Agriculture and Environment